Have you ever needed guidance for your business and didn't know where to start? Or needed ideas on ways to set yourself apart from the competition? Or even wondered how to WOW your clients so much that they refer you to all of their friends? Sarah Petty and Erin Verbeck's Best Seller, Worth Every Penny, answers all of those questions and more.

I read Worth Every Penny this past summer while brainstorming ideas on how to restructure my business and found the emphasis on the boutique business model to be an eye-opener, not only because of the information shared, but the action steps at the end of each chapter that prompted me to implement what I'd learned. That being said, here are a few of my favorite quotes:


1. Pricing Isn't Everything; Service is.

It all boils down to the fact that as a boutique, you don’t offer the same thing as your discounting competitor. So you shouldn’t be offering the same price.
— Sarah Petty

2. Thrill Factor

In order to truly stand apart in your industry, your products must make people go gaga over you. They need to be extra special, unmatched, interesting, or even shocking.
— Sarah Petty

3. Make it Impossible to Emulate

The more customized your offerings are, the more difficult it will be for anyone to copy you, and your perceived value will continue to rise.
— Sarah Petty

4. The Secret Ingredient in your Boutique Business: You

Other businesses might try to copy a lot of the things you sell. But they can’t copy you, your ideas, your passion, and your ability to serve the customer.
— Sarah Petty

5. The High-Touch Experience

...Wanting to merely satisfy customers is kind of like saying, ‘We won’t do anything wrong.’ But giving customers boutique service is like saying, ‘We’re going to build the best relationship with you by doing the things you would never ask us to do.”
— Sarah Petty

To get your own copy of Worth Every Penny, please visit JOYOFMARKETING.COM

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